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The Leads are at the Top – Why Sales Funnels Are Essential to Small Business Advertising Are you familiar with the concept of a sales funnel and its stages? If you are running a business, you should. The sales funnel is used to guide promotional campaigns targeting different stages of the customer journey in an effort to […]

Consumers are presented with thousands of different marketing messages every day. They are seeing them even when they don’t think they are. As a result, there are countless businesses like yours vying for the attention of the same audience. In the never-ending battle to secure consumer loyalty, you will find that engagement is the most […]

An Intro to Small Business Advertising: The Power of Print Advertising We know what you might be thinking: Why, in a technology-focused world where many of us cannot be too far away from a connected device for too long, are we discussing print advertising? Well, the fact of the matter is that print is far […]

Marketplaces are competitive spaces, and businesses need to ensure they stand out from the crowd to secure any form of meaningful success. There are myriad ways to approach this with a robust digital marketing strategy but building brand awareness is an integral component that cannot be overlooked.   What is Brand Awareness? Brand awareness is […]

Small Business Advertising: Local Marketing Tips 2020 was challenging for many small businesses, and now is the perfect moment to invest in creating a robust marketing strategy that includes a dedicated local marketing approach. What is Local Marketing? Local marketing tactics and strategies are designed to help businesses connect with a local audience. A local […]

As a small business owner, it might sometimes feel as though you are presented with a constant stream of expenses that you need to balance with the money that is coming into your business account. While you certainly have many things on your plate, it is not productive to label every outgoing dollar as an […]

Although social media’s proliferation might tempt you to invest your marketing budget solely into the digital arm of your strategy, billboard advertising is a highly effective form of traditional advertising that can yield significant results. Why is Billboard Advertising a Good Option for Small Businesses? For many small businesses, lead generation is vital. One of […]

small business budgets explained nimbusmark

We know that marketing has a direct impact on the profitability of your small business. Still, many small businesses fail to channel enough money into a considered small business advertising strategy that has clearly defined outcomes. We explore ways on how to determine your advertising spend and generate meaningful results. The SBA Guide to Budgeting […]

Collaborative Advertising 101

Devising an effective and affordable small business advertising strategy is not a simple feat. With so many different options to consider, it is easy to feel overwhelmed and unsure which approach will deliver the best results. Whether you are already familiar with the term “collaborative advertising” or the concept is entirely new to you, here’s […]

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