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Five Great Ideas to Advertise Your Small Business

Five Great Ideas to Advertise Your Small Business

Your small business most likely has a limited marketing budget, making promoting your products or services a challenge. 

However, it would help if you found creative small business advertising ideas to make your advertising spend work since it has a significant effect on your company’s success. Signage and printed advertising are possibly the most effective and affordable advertising methods that you can use to boost your growth. Putting your business or brand in front of the right people will ensure that prospective clients find what they need.

Luckily, with the help of a collaborative advertising partner, like NimbusMark, there are several small business marketing opportunities for you to advertise your business. These are more than ideas, they are opportunities are not only highly effective but will ensure that you don’t break the bank: 

1. Print Ads

Are print magazines dead? Do people still search the Yellow Pages? Is it worth my time advertising in the newspaper? When trying to develop an effective marketing strategy for a small business, these are some of the questions you might ask yourself. Well, print is viable and very much alive. Many old-school print advertising media such as posters, brochures, and banners remain vital for growing businesses, even in our digital age.

2. Billboards

Why are billboards so effective? They cannot be ad-blocked, skipped, or turned off. This feature of outdoor advertising is critical because advances in technology also offer your audience the opportunity to skip ads. A billboard is, therefore, an affordable and high-impact way for you to advertise a small business. Not only does it build brand awareness, but it also drives traffic to your website or store.

3. Bus Signs

Where can you advertise if you want to reach everyone? Transit advertising – the placement of printed ads on buses, trains, and other mass transit vehicles – is an important medium if you want to reach an audience of varied incomes, backgrounds, or ages. Your “moving billboards” not only talk to riders on buses, but they also reach professionals and families in their cars, students on campus, shoppers, or tourists making their way around your town.

4. Bus Shelters

A crucial advertising medium that many small businesses overlook is the space on bus benches and shelters. A bus bench or shelter has enough space to hold an advertisement large enough for all drivers, bus passengers, and passing pedestrians to read as they go by. What’s more, bus shelter advertising is often one of the most affordable mass advertising options available to small businesses.

5. Digital Ads

A survey by RetailDrive indicates that 87% of buyers started searching for the product they bought online. 87% is a massive chunk of the market for your small business to miss out on and is a good reason for you to invest in digital ads. Some of the most common avenues for digital advertising include email marketing or Google and Facebook ads.

Trust NimbusMark for Your Small Business Advertising Needs

Are you looking to turbo-charge your small business advertising? NimbusMark is a leading provider of turnkey cooperative advertising services, specializing in helping small businesses increase the volume of their local leads. Small business owners in multiple industries, including real estate, entertainment, beauty, and legal, rely on NimbusMark’s advertising campaigns to help them achieve their goals.

NimbusMark’s prepackaged advertising campaigns make promotion easy for small business owners. Are you ready to boost your visibility and increase sales? Contact us today to get started!


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