How to Start a Sales Funnel for Your Small Business

How to Start a Sales Funnel for Your Small Business

If you’re interested in growing your business, it’s essential to the basics of how the sales funnel works. However, it’s even more important to know how to maximize each step in the funnel.

Today, we will go over everything you need to know about the sales funnel and how it accelerates business growth.

What is a Sales Funnel?

A sales funnel helps convert a potential customer into a buying one. Look at it as a path that shows what steps to take in the buying journey.

There are four stages in the sales funnel:

  • Awareness 
  • Interest
  • Decision
  • Action


During this stage, a potential customer becomes aware of your business or brand, or business. This could be a website or social media page visit. Your potential customer is now aware of what you can do for them.


At this stage of the sales funnel, the potential customer does more research about your business. 

The goal during this stage is to nurture a relationship with your prospect and guide them to making an informed decision. This stage is also a great time to encourage your prospect to sign up for your email list.


The decision stage is when the potential customer is ready to buy. During this step, you will want to make your best offer. For example, you could offer a special discount or coupon code. 


At the very end of the sales funnel, the potential customer makes the desired action. But now that they’ve bought your product or used your service doesn’t mean it’s the end of your relationship with them. So the next step would be to focus on customer retention.

Why Do You Need a Sales Funnel?

According to data from Salesforce, 79 percent of marketing leads never convert to sales. There are a few reasons for this, but one of them is that those leads weren’t taken through a sales funnel.

A sales funnel lets you map out how you want to take your potential customer through the buying journey. It also helps you to identify areas of improvement. 

How Do You Start a Sales Funnel?

Here’s a quick guide to how you can start your sales funnel:

Know Your Audience

The first step to creating a strong sales funnel is to understand who your audience is. During this step, you want to create buyer personas.

Create Content

Once you’ve figured out buyer personas, it is time to create content tailored to your audience. 

Create an Email and Text Campaign

Market to your leads through email and text messages. With text and email marketing, you can provide valuable information about your business that will help guide prospects through the funnel.

Analyze Data and Behavior

Analyzing customer behavior helps you to gather data and identify areas where your content strategy is working.

How Can NimbusMark Help?

At NimbusMark, we focus on multi-channel marketing campaigns that effortlessly convert leads into sales. Specifically, our AI-backed content strategies provide impressions for small businesses in the legal, entertainment, health, real estate, health, and beauty industry. 

Contact us today to learn more about how we can help take your business to new heights.


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