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There are various situations in which you may find yourself in need of an attorney. Whether you’ve been charged with a crime, injured in an accident, or are looking to open up a business or draw up estate plans, you need a legal expert on your side. The problem is, the market for attorneys in […]

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Email is one of the key components of an effective marketing strategy. Your emails are a great place to generate leads and boost sales. This is why getting people to sign up to your emailing list is important for any small business owner. Here are some of the best ways to get people to opt-in […]

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Many small businesses miss out on all the great benefits of local magazine advertising. They put all their effort into their online presence and completely overlook their local magazines. When small businesses are trying to bring in new customers, they often are looking for people in their community. Given this, it is important to make […]

Does your website follow the Americans with Disabilities Act? Every website owner should be aware of this Act. If your answer is ‘no’ or ‘not sure,’ then it is high time to consider the risks involved and take action. The Americans with Disabilities Act (ADA) is a civil rights law that forbids discrimination against persons […]

It’s fair to say that 2020 and 2021 have been watershed years for small businesses, as indeed they have been for everyone. With many months of lockdown and bricks-and-mortar businesses temporarily closed, small businesses had to move more of their sales and marketing activity online. But, of course, since everyone else was doing the same, […]

Lead Management Best Practices

For small businesses to thrive, they must have consistent leads and visibility. Lead generation and lead management play equally essential roles in helping your small business or law firm grow. Once you have secured the leads, you will need to use lead management to convert the leads to sales or clients.  So what do you with […]

The Leads are at the Top – Why Sales Funnels Are Essential to Small Business Advertising Are you familiar with the concept of a sales funnel and its stages? If you are running a business, you should. The sales funnel is used to guide promotional campaigns targeting different stages of the customer journey in an effort to […]

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